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royal canin gastrointestinal dog food
Launch itA $1.5M/yr market growing +2.4% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Avg price
Great$62.13avg listing price — sweet spot $15–$100
Market size
Great$1.5M$1.5M/yr · 549K searches
Price range
Good$17.47–$131.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good795.24avg incumbent reviews — the moat a new listing must climb
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Growth
Okay+2.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand