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rotating camera
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$57.38avg listing price — sweet spot $15–$100
Price range
Good$9.64–$144.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$451K$451K/yr · 202K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+23.2%90-day search growth — must beat 0% to launch
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Returns
Okay3.7%return rate — above 6% kills the launch gate
Review moat
Bad5,107.7avg incumbent reviews — the moat a new listing must climb
Competition
Bad81%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand