40
ripple rug
Skip itSoft demand (-25.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$27.22avg listing price — sweet spot $15–$100
Price range
Great$11.07–$47.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.0%return rate — above 6% kills the launch gate
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Review moat
Bad5,448.09avg incumbent reviews — the moat a new listing must climb
Market size
Bad$62K$62K/yr · 119K searches
Growth
Bad-25.6%90-day search growth — must beat 0% to launch