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rigby dog pouch

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Soft demand (-50.9% this quarter) — this niche doesn't clear our bar today.

Market size 24Growth 0Conversion 85Competition 19Returns 94Price range 85Avg price 95Brand share 23Review moat 47Quality gap 37

Avg price

Incredible$28.59

avg listing price — sweet spot $15–$100

Returns

Great1.1%

return rate — above 6% kills the launch gate

Conversion

Great9.5%

search→purchase rate — share of searches ending in a sale

Price range

Great$7.44–$69.93

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay1,756.42

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Bad$98K

$98K/yr · 36K searches

Brand share

Bad91%

top-5 brand share — brand-locked demand

Competition

Bad77%

top-5 click share — a locked-up shelf

Growth

Bad-50.9%

90-day search growth — must beat 0% to launch