60
reptile hide
Worth a lookShows a fragmented shelf (top 5 take 20% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible20%top-5 click share — an open shelf
Brand share
Great40%top-5 brand share — no brand owns this niche
Avg price
Great$17.99avg listing price — sweet spot $15–$100
Price range
Great$5.97–$45.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.2%return rate — above 6% kills the launch gate
Review moat
Good1,012.89avg incumbent reviews — the moat a new listing must climb
Market size
Good$314K$314K/yr · 1.1M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Bad-5.3%90-day search growth — must beat 0% to launch
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale