41
reptile heater
Skip itSoft demand (-33.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$22.15avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$7.81–$38.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good529.11avg incumbent reviews — the moat a new listing must climb
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Returns
Okay3.5%return rate — above 6% kills the launch gate
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$42K$42K/yr · 70K searches
Growth
Bad-33.1%90-day search growth — must beat 0% to launch