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56

raw hides small dogs

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 32Growth 14Conversion 88Competition 80Returns 100Price range 68Avg price 82Brand share 42Review moat 25Quality gap 53

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Conversion

Great10.2%

search→purchase rate — share of searches ending in a sale

Avg price

Great$17.65

avg listing price — sweet spot $15–$100

Competition

Great35%

top-5 click share — an open shelf

Price range

Good$3.74–$38.98

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Market size

Okay$149K

$149K/yr · 83K searches

Review moat

Bad4,340.98

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-21.7%

90-day search growth — must beat 0% to launch