55
rat house
Worth a lookShows no brand lock-in (top 5 brands take 39% of clicks), but a small market ($52K/yr) keeps it on the watch list.
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Competition
Great26%top-5 click share — an open shelf
Returns
Great1.8%return rate — above 6% kills the launch gate
Avg price
Great$15.40avg listing price — sweet spot $15–$100
Price range
Good$4.97–$122.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,314.9avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-1.5%90-day search growth — must beat 0% to launch
Market size
Bad$52K$52K/yr · 122K searches