54
rat dog toy
Worth a lookShows beatable incumbent ratings (4.1★), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great$18.09avg listing price — sweet spot $15–$100
Price range
Great$9.32–$42.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great35%top-5 click share — an open shelf
Returns
Great1.9%return rate — above 5% kills the launch gate
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Market size
Okay$224K$224K/yr · 280K searches
Review moat
Okay2,320.7avg incumbent reviews — the moat a new listing must climb
Growth
Bad-9.6%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand