56
rat cage
Worth a lookShows a $2.1M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$2.1M$2.1M/yr · 2.0M searches
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Great35%top-5 click share — an open shelf
Avg price
Good$137.51avg listing price — sweet spot $15–$100
Brand share
Good70%top-5 brand share — brands hold most of the demand
Review moat
Good1,185.84avg incumbent reviews — the moat a new listing must climb
Returns
Okay5.1%return rate — above 6% kills the launch gate
Price range
Bad$30.37–$317.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-5.4%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale