45
rabbit litter
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 6% kills the launch gate
Conversion
Incredible14.0%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.33avg listing price — sweet spot $15–$100
Price range
Great$8.89–$33.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$198K$198K/yr · 81K searches
Review moat
Bad5,961.69avg incumbent reviews — the moat a new listing must climb
Competition
Bad76%top-5 click share — a locked-up shelf
Growth
Bad-14.8%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand