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rabbit harness
Worth a lookShows beatable incumbent ratings (4.0★), but high returns (7.7%) keeps it on the watch list.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Brand share
Great48%top-5 brand share — no brand owns this niche
Competition
Great33%top-5 click share — an open shelf
Price range
Good$5.32–$35.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+26.3%90-day search growth — must beat 0% to launch
Review moat
Okay3,154.22avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$9.97avg listing price — sweet spot $15–$100
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$91K$91K/yr · 372K searches
Returns
Bad7.7%return rate — above 6% kills the launch gate