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rabbit food bowl
Worth a lookShows no brand lock-in (top 5 brands take 48% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great48%top-5 brand share — no brand owns this niche
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Great32%top-5 click share — an open shelf
Avg price
Great$16.97avg listing price — sweet spot $15–$100
Price range
Good$3.73–$47.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,415.69avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.4%return rate — above 6% kills the launch gate
Growth
Okay+16.8%90-day search growth — must beat 0% to launch
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$46K$46K/yr · 81K searches