45
rabbit brush
Skip itA concentrated shelf (top 5 take 70% of clicks) — this niche doesn't clear our bar today.
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Returns
Good2.2%return rate — above 6% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good72%top-5 brand share — brands hold most of the demand
Price range
Okay$6.05–$22.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.19avg listing price — sweet spot $15–$100
Growth
Okay+4.3%90-day search growth — must beat 0% to launch
Market size
Okay$124K$124K/yr · 139K searches
Competition
Bad70%top-5 click share — a locked-up shelf
Review moat
Bad4,908.82avg incumbent reviews — the moat a new listing must climb