57
rabbit bed
Worth a lookShows no brand lock-in (top 5 brands take 45% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great45%top-5 brand share — no brand owns this niche
Competition
Great30%top-5 click share — an open shelf
Avg price
Great$15.92avg listing price — sweet spot $15–$100
Returns
Good2.1%return rate — above 6% kills the launch gate
Price range
Good$5.83–$34.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,710.09avg incumbent reviews — the moat a new listing must climb
Market size
Okay$180K$180K/yr · 559K searches
Growth
Okay+8.0%90-day search growth — must beat 0% to launch
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale