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puppy supply list
Worth a lookShows no brand lock-in (top 5 brands take 23% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible23%top-5 brand share — no brand owns this niche
Competition
Incredible19%top-5 click share — an open shelf
Returns
Great1.2%return rate — above 5% kills the launch gate
Price range
Great$3.86–$55.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.59avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Market size
Okay$200K$200K/yr · 381K searches
Growth
Bad-6.1%90-day search growth — must beat 0% to launch
Review moat
Bad21,598.77avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand