63
puppy breath freshener
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Conversion
Incredible14.8%search→purchase rate — share of searches ending in a sale
Avg price
Great$22.63avg listing price — sweet spot $15–$100
Price range
Great$6.52–$61.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Growth
Good+35.4%90-day search growth — must beat 0% to launch
Market size
Good$420K$420K/yr · 125K searches
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,645.32avg incumbent reviews — the moat a new listing must climb
Brand share
Bad95%top-5 brand share — brand-locked demand