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Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 6% kills the launch gate
Avg price
Incredible$24.01avg listing price — sweet spot $15–$100
Competition
Great35%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$3.81–$54.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good62%top-5 brand share — brands hold most of the demand
Growth
Good+44.1%90-day search growth — must beat 0% to launch
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$76K$76K/yr · 71K searches
Review moat
Bad29,092.86avg incumbent reviews — the moat a new listing must climb