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psyllium husk powder for dogs
Skip itA concentrated shelf (top 5 take 79% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Avg price
Great$18.07avg listing price — sweet spot $15–$100
Price range
Good$10.00–$29.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+9.3%90-day search growth — must beat 0% to launch
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Review moat
Bad8,195.31avg incumbent reviews — the moat a new listing must climb
Market size
Bad$88K$88K/yr · 53K searches
Competition
Bad79%top-5 click share — a locked-up shelf