52
protein skimmer
Worth a lookShows beatable incumbent ratings (3.9★), but soft demand (-22.5% this quarter) keeps it on the watch list.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Review moat
Great207.12avg incumbent reviews — the moat a new listing must climb
Brand share
Great50%top-5 brand share — no brand owns this niche
Competition
Great40%top-5 click share — an open shelf
Avg price
Good$104.83avg listing price — sweet spot $15–$100
Market size
Good$276K$276K/yr · 199K searches
Price range
Okay$11.77–$297.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Returns
Bad7.9%return rate — above 6% kills the launch gate
Growth
Bad-22.5%90-day search growth — must beat 0% to launch