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prevue pet products
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Competition
Great28%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good791.64avg incumbent reviews — the moat a new listing must climb
Returns
Good2.7%return rate — above 6% kills the launch gate
Avg price
Okay$255.59avg listing price — sweet spot $15–$100
Growth
Okay+6.8%90-day search growth — must beat 0% to launch
Market size
Bad$42K$42K/yr · 31K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Price range
Bad$2.02–$1359.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand