44
pleco cave
Skip itA small market ($29K/yr) — this niche doesn't clear our bar today.
Review moat
Great278.02avg incumbent reviews — the moat a new listing must climb
Avg price
Great$18.87avg listing price — sweet spot $15–$100
Competition
Great38%top-5 click share — an open shelf
Price range
Good$1.37–$44.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.4%return rate — above 6% kills the launch gate
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-20.1%90-day search growth — must beat 0% to launch
Market size
Bad$29K$29K/yr · 77K searches