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planet dog
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.8%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$11.73avg listing price — sweet spot $15–$100
Growth
Okay+2.5%90-day search growth — must beat 0% to launch
Review moat
Okay3,994.74avg incumbent reviews — the moat a new listing must climb
Price range
Bad$7.14–$16.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$15K$15K/yr · 20K searches
Brand share
Bad100%top-5 brand share — brand-locked demand