73
phosphate test kit
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 6% kills the launch gate
Growth
Incredible+152.5%90-day search growth — must beat 0% to launch
Conversion
Great11.4%search→purchase rate — share of searches ending in a sale
Price range
Great$7.66–$67.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$18.46avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good64%top-5 brand share — brands hold most of the demand
Review moat
Good1,240.72avg incumbent reviews — the moat a new listing must climb
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Market size
Okay$194K$194K/yr · 93K searches