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petsnowy
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Review moat
Great331.33avg incumbent reviews — the moat a new listing must climb
Market size
Good$609K$609K/yr · 106K searches
Avg price
Good$176.59avg listing price — sweet spot $15–$100
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Growth
Okay+3.7%90-day search growth — must beat 0% to launch
Returns
Bad6.7%return rate — above 6% kills the launch gate
Price range
Bad$20.01–$538.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad90%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand