50
pet shears for cats
Worth a lookShows searches that convert (11.4% search→purchase), but a deep review moat (11,450 avg reviews) keeps it on the watch list.
Conversion
Great11.4%search→purchase rate — share of searches ending in a sale
Returns
Great1.4%return rate — above 6% kills the launch gate
Avg price
Great$17.09avg listing price — sweet spot $15–$100
Price range
Great$4.64–$50.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$245K$245K/yr · 126K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Growth
Okay+2.4%90-day search growth — must beat 0% to launch
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Review moat
Bad11,449.95avg incumbent reviews — the moat a new listing must climb