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56

pet bag

Worth a look

Shows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 25Growth 37Conversion 67Competition 81Returns 94Price range 79Avg price 94Brand share 69Review moat 11Quality gap 27

Returns

Great1.0%

return rate — above 6% kills the launch gate

Avg price

Great$22.64

avg listing price — sweet spot $15–$100

Competition

Great34%

top-5 click share — an open shelf

Price range

Great$6.76–$47.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Conversion

Good6.1%

search→purchase rate — share of searches ending in a sale

Growth

Okay+9.4%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Okay$103K

$103K/yr · 75K searches

Review moat

Bad30,664.07

avg incumbent reviews — the moat a new listing must climb