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pee pads for cats
Launch itA $1.3M/yr market growing +16.6% this quarter with returns at 0.6% — clears our launch bar.
Returns
Incredible0.6%return rate — above 6% kills the launch gate
Conversion
Incredible12.1%search→purchase rate — share of searches ending in a sale
Market size
Great$1.3M$1.3M/yr · 608K searches
Avg price
Great$18.18avg listing price — sweet spot $15–$100
Price range
Great$7.09–$42.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+16.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Brand share
Bad97%top-5 brand share — brand-locked demand
Review moat
Bad46,967.44avg incumbent reviews — the moat a new listing must climb