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pedigree dry dog food
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Market size
Great$1.7M$1.7M/yr · 1.1M searches
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.85avg listing price — sweet spot $15–$100
Price range
Okay$4.89–$24.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad7,043.46avg incumbent reviews — the moat a new listing must climb
Growth
Bad-10.9%90-day search growth — must beat 0% to launch
Competition
Bad77%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand