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orsda cat water fountain filters
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible19.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Avg price
Great$15.66avg listing price — sweet spot $15–$100
Review moat
Good896.67avg incumbent reviews — the moat a new listing must climb
Price range
Good$9.73–$21.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+10.8%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$55K$55K/yr · 18K searches
Competition
Bad83%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand