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omega 3 for dogs
Launch itA $3.0M/yr market growing +6.4% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Market size
Incredible$3.0M$3.0M/yr · 1.0M searches
Conversion
Incredible12.8%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$23.13avg listing price — sweet spot $15–$100
Price range
Great$9.51–$49.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Growth
Okay+6.4%90-day search growth — must beat 0% to launch
Review moat
Bad10,999.14avg incumbent reviews — the moat a new listing must climb