55
oatmeal shampoo for dogs
Worth a lookShows searches that convert (15.4% search→purchase), but a deep review moat (17,141 avg reviews) keeps it on the watch list.
Conversion
Incredible15.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.6%return rate — above 6% kills the launch gate
Market size
Great$1.9M$1.9M/yr · 822K searches
Avg price
Great$15.25avg listing price — sweet spot $15–$100
Price range
Good$6.74–$32.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+10.3%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad71%top-5 click share — a locked-up shelf
Brand share
Bad92%top-5 brand share — brand-locked demand
Review moat
Bad17,140.78avg incumbent reviews — the moat a new listing must climb