51
no scoot for dogs
Worth a lookShows searches that convert (20.2% search→purchase), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.
Conversion
Incredible20.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Avg price
Great$22.31avg listing price — sweet spot $15–$100
Price range
Great$14.34–$39.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good$383K$383K/yr · 85K searches
Review moat
Bad10,760.67avg incumbent reviews — the moat a new listing must climb
Competition
Bad80%top-5 click share — a locked-up shelf
Growth
Bad-21.8%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand