66
no mess bird feeder
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 6% kills the launch gate
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Avg price
Great$19.76avg listing price — sweet spot $15–$100
Competition
Great31%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,061.61avg incumbent reviews — the moat a new listing must climb
Price range
Good$6.41–$145.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+34.9%90-day search growth — must beat 0% to launch
Market size
Okay$119K$119K/yr · 265K searches
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale