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no chew bandage for dogs
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible14.5%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Returns
Good2.0%return rate — above 6% kills the launch gate
Review moat
Okay1,510.55avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$10.83avg listing price — sweet spot $15–$100
Growth
Okay+11.2%90-day search growth — must beat 0% to launch
Price range
Okay$6.05–$18.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad76%top-5 click share — a locked-up shelf
Market size
Bad$69K$69K/yr · 44K searches
Brand share
Bad98%top-5 brand share — brand-locked demand