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niacin for ducks
Worth a lookShows low returns (0.0%), but a concentrated shelf (top 5 take 83% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Great10.4%search→purchase rate — share of searches ending in a sale
Growth
Great+91.1%90-day search growth — must beat 0% to launch
Avg price
Great$19.91avg listing price — sweet spot $15–$100
Price range
Great$10.50–$43.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,458avg incumbent reviews — the moat a new listing must climb
Market size
Okay$121K$121K/yr · 58K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad93%top-5 brand share — brand-locked demand
Competition
Bad83%top-5 click share — a locked-up shelf