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new cat condos
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 6% kills the launch gate
Competition
Great36%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good605.06avg incumbent reviews — the moat a new listing must climb
Avg price
Good$151.79avg listing price — sweet spot $15–$100
Growth
Bad-5.0%90-day search growth — must beat 0% to launch
Price range
Bad$53.13–$368.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$54K$54K/yr · 43K searches
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand