62
natural cat litter
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Market size
Incredible$5.7M$5.7M/yr · 1.6M searches
Conversion
Incredible12.6%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$28.86avg listing price — sweet spot $15–$100
Price range
Great$9.99–$58.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,685.68avg incumbent reviews — the moat a new listing must climb
Growth
Bad-29.6%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand