Skip to content
46

misty brush cat

Skip it

A small market ($18K/yr) — this niche doesn't clear our bar today.

Market size 5Growth 53Conversion 63Competition 21Returns 72Price range 37Avg price 61Brand share 50Review moat 29Quality gap 90

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Returns

Good2.1%

return rate — above 6% kills the launch gate

Conversion

Good5.5%

search→purchase rate — share of searches ending in a sale

Avg price

Good$13.33

avg listing price — sweet spot $15–$100

Growth

Good+24.7%

90-day search growth — must beat 0% to launch

Brand share

Okay75%

top-5 brand share — brands hold most of the demand

Price range

Okay$7.43–$19.38

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay3,581.19

avg incumbent reviews — the moat a new listing must climb

Competition

Bad75%

top-5 click share — a locked-up shelf

Market size

Bad$18K

$18K/yr · 25K searches