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52

minnows

Worth a look

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 72Growth 34Conversion 96Competition 19Returns 100Price range 56Avg price 64Brand share 0Review moat 42Quality gap 58

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Conversion

Incredible13.6%

search→purchase rate — share of searches ending in a sale

Market size

Good$771K

$771K/yr · 416K searches

Avg price

Good$13.64

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good$6.48–$25.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,282.42

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+7.1%

90-day search growth — must beat 0% to launch

Competition

Bad77%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand