38
methylene blue for fish
Skip itSoft demand (-19.9% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 6% kills the launch gate
Conversion
Great10.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$10.52avg listing price — sweet spot $15–$100
Price range
Okay$4.53–$18.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,525.45avg incumbent reviews — the moat a new listing must climb
Market size
Bad$84K$84K/yr · 73K searches
Competition
Bad76%top-5 click share — a locked-up shelf
Brand share
Bad92%top-5 brand share — brand-locked demand
Growth
Bad-19.9%90-day search growth — must beat 0% to launch