37
meow mix kitten dry food
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Great11.6%search→purchase rate — share of searches ending in a sale
Growth
Good+27.8%90-day search growth — must beat 0% to launch
Avg price
Okay$11.36avg listing price — sweet spot $15–$100
Price range
Okay$5.30–$22.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad16,469.33avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$63K$63K/yr · 48K searches
Competition
Bad96%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand