40
mau cat tree
Skip itPrices mostly outside the sweet spot ($128.94–$395.32) — this niche doesn't clear our bar today.
Review moat
Great216.18avg incumbent reviews — the moat a new listing must climb
Returns
Great1.8%return rate — above 6% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay$218.10avg listing price — sweet spot $15–$100
Market size
Okay$168K$168K/yr · 109K searches
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Growth
Okay+3.1%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Price range
Bad$128.94–$395.32cheapest to priciest tracked listing — scored on the share inside $15–$100