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malaseb dog shampoo medicated
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible14.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Avg price
Incredible$27.05avg listing price — sweet spot $15–$100
Price range
Great$8.87–$42.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$804K$804K/yr · 204K searches
Growth
Okay+5.9%90-day search growth — must beat 0% to launch
Review moat
Okay3,688.67avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad87%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand