40
low fat canned dog food
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Avg price
Great$69.03avg listing price — sweet spot $15–$100
Review moat
Great427.38avg incumbent reviews — the moat a new listing must climb
Price range
Great$24.58–$124.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$361K$361K/yr · 189K searches
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-8.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad89%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand