37
love blanket waterproof
Skip itA small market ($6K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$27.06avg listing price — sweet spot $15–$100
Price range
Great$13.07–$41.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.3%return rate — above 6% kills the launch gate
Review moat
Good1,143.36avg incumbent reviews — the moat a new listing must climb
Growth
Okay+12.4%90-day search growth — must beat 0% to launch
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad74%top-5 click share — a locked-up shelf
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$6K$6K/yr · 27K searches