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59

live bugs

Worth a look

Shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 18Growth 27Conversion 31Competition 87Returns 97Price range 83Avg price 81Brand share 70Review moat 53Quality gap 84

Returns

Incredible0.6%

return rate — above 6% kills the launch gate

Competition

Great28%

top-5 click share — an open shelf

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Price range

Great$2.48–$84.07

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$17.46

avg listing price — sweet spot $15–$100

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Review moat

Good1,373.68

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Growth

Okay+1.9%

90-day search growth — must beat 0% to launch

Market size

Bad$73K

$73K/yr · 169K searches