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litter scooper small holes
Skip itSoft demand (-44.7% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Returns
Good2.1%return rate — above 6% kills the launch gate
Review moat
Good900.14avg incumbent reviews — the moat a new listing must climb
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Avg price
Okay$9.68avg listing price — sweet spot $15–$100
Price range
Okay$6.10–$18.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad72%top-5 click share — a locked-up shelf
Market size
Bad$58K$58K/yr · 76K searches
Growth
Bad-44.7%90-day search growth — must beat 0% to launch