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litter robot carbon filters
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible21.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 6% kills the launch gate
Avg price
Great$16.13avg listing price — sweet spot $15–$100
Price range
Great$9.94–$29.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good539.2avg incumbent reviews — the moat a new listing must climb
Growth
Good+26.8%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$59K$59K/yr · 17K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand