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litter robot 4 carbon filters
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible20.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.5%return rate — above 6% kills the launch gate
Review moat
Great376.25avg incumbent reviews — the moat a new listing must climb
Avg price
Great$17.51avg listing price — sweet spot $15–$100
Price range
Great$10.01–$29.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$378K$378K/yr · 104K searches
Growth
Okay+15.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand